Pretenders

By Mike Tanji • on July 21, 2006

Army STRATCOM tries and fails:

Information Operations Newsletter 
Compiled by: Mr. Xxxx Xxxxxx
US Army Strategic Command
G3 Plans, Operations, and Exercises
Information Operations Branch 
Table of Contents

 […long list of somewhat relevant IO-related news stories . . .]

Everyone wants to be TWI-3; no one wants to make the effort.

Guys, if your audience isn’t already aware of what you are compiling, they are not doing their jobs. Why should they wait for a week to get your recycled news when this magical technology called RSS (or a Google Alert) is available to provide it to them as it hits the street? If you must produce a “newsletter” then take the time to make it worthwhile: add some analysis.  Provide some value for crying out loud. Search for my name on the high-side, find the weekly reports and copy the format shamelessly (someone has to). Do it right or you’re just committing fraud.


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