Emergency communications in 140 characters or less

By • on March 26, 2009

The Public Service of New Hampshire used Twitter to keep customers informed during a treacherous winter storm

In the midst of a Dec. 11 ice storm unprecedented in its destruction, Martin Murray, senior corporate news representative for the Public Service of New Hampshire, reached beyond the typical telephone customer service lines, Web updates and press conferences.

In doing so, he found the most effective way to provide news to customers was to bypass the media and give it to them directly — 140 characters at a time. (Ragan News)